Articles liés à What Happened To Advertising? What Would Gossage Do?

What Happened To Advertising? What Would Gossage Do? - Couverture souple

Moruzzi, Massimo

 
9781508761914: What Happened To Advertising? What Would Gossage Do?
Couverture souple
ISBN 10 : 1508761914 ISBN 13 : 9781508761914
Editeur : CreateSpace Independent Publishing Platform, 2015

Synopsis

Why don't people in advertising like their jobs anymore? What is all this nonsense about the suddenly so-important “conversations” between a brand of butter and consumers?

Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “Display” advertising, aka Banner Ads, on the Web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with Social Media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are Social Networks if not private enclosures of the Web and advertising platforms?

Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2015
Langue
anglais
ISBN 10 
1508761914
ISBN 13 
9781508761914
Reliure
Broché
Illustrateur
Grassilli Roberto
Numéro d'édition
1
Nombre de pages
92
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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