Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies in their quest for greatness ignore the power of brand? Great brands don’t just happen. They are authentically and purposefully built from the inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey, Build Great Brands is the perfect DIY manual to get you started from globally awarded brand strategist, John Cinquina.
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John Cinquina is no stranger to branding and business growth. As one of the industry’s most exciting emerging branding and communications leaders, John has a powerful grasp on what it takes to create and share a powerful message. Since beginning Red Meets Blue Branding fresh out of university, this young entrepreneur built the business into a fast growing brand agency, providing ongoing brand support for a range of the country’s most prominent companies and playing vital roles in helping startups scale quickly to take market share through brand development and management. In 2011 John was recognized nationally for his success and industry expertise in the B&T Top 30 Under 30 awards and again he received acclaim in 2012, 2013, 2014, 2015 & 2016 at the International Creativity Awards, International Communicator Awards and Oceania Best Brand Awards, winning multiple Gold and Silver for excellence in brand. John’s blog on branding was also awarded the best industry blog in Australia at the Australian Web Awards. This led to the opportunity to write the book “Build Great Brands” which went to the Kindle Store ‘Top 10 business growth books’ in 2015. Today, John is an investor and growth specialist, entrepreneur and international brand strategist working globally from New York City, where he and his family are based. He is a tried and tested branding thought leader with a passion to educate people and organizations through all mediums to find their authentic voice and purpose as foundation for their brand and story.
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Paperback. Etat : Good. Why the most authentic brands succeed. Great companies are built on great brands. The two go hand in hand. Why then, do so many companies in their quest for greatness ignore the power of brand? Great brands don't just happen. They are authentically and purposefully built from the inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey, Build Great Brands is the perfect DIY manual to get you started from globally awarded brand strategist, John Cinquina. N° de réf. du vendeur CIN1508932131G
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