Articles liés à Infinite Distraction: Paying Attention to Social Media

Infinite Distraction: Paying Attention to Social Media - Couverture souple

Livre 3 sur 22: Theory Redux

Pettman, Dominic

 
9781509502271: Infinite Distraction: Paying Attention to Social Media

Synopsis

It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called “social media” is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours later, vice versa. The nebulous indignation that constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this concise and provocative book, Dominic Pettman examines the deliberate deployment of what he calls “hypermodulation” as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily “clicking ourselves to death.” This critical reflection on the unprecedented power of the internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.

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À propos de l'auteur

DOMINIC PETTMAN is Chair of Liberal Studies, New School for Social Research, and Professor of Culture and Media, Eugene Lang College. He has held previous positions at the University of Melbourne, the University of Geneva, and the University of Amsterdam. He is the author or co-author of a large number of publications on technology and society.

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Autres éditions populaires du même titre

9781509502264: Infinite Distraction: Paying Attention to Social Media

Edition présentée

ISBN 10 :  1509502262 ISBN 13 :  9781509502264
Editeur : Polity Press, 2016
Couverture rigide