Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Couverture souple

Mauborgne, Renee; Kim, W. Chan

Couverture souple

ISBN 10 : 150983219X ISBN 13 : 9781509832194

Editeur : Macmillan, 2020

Synopsis

The New York Times bestseller.
#1 Wall Street Journal bestseller.

Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

A propos du livre

À propos des auteurs

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

Détails de l'édition

• Éditeur: Macmillan
• Date d'édition: 2020
• ISBN 10: 150983219X
• ISBN 13: 9781509832194
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible