Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Couverture souple

Mauborgne, Renee; Kim, W. Chan

Couverture souple

ISBN 10 : 1509832211 ISBN 13 : 9781509832217

Editeur : Pan Books, 2022

Synopsis

The New York Times and No. 1 Wall Street Journal bestseller

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

A propos du livre

À propos des auteurs

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

Détails de l'édition

• Éditeur: Pan Books
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1509832211
• ISBN 13: 9781509832217
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Macmillan Publishers International Limited; generalproductsafety@macmillan.com; ; (1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1; Dublin; Irlande