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Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era - Couverture souple

 
9781510723801: Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
Couverture souple
ISBN 10 : 1510723803 ISBN 13 : 9781510723801
Editeur : Skyhorse, 2017

Synopsis

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.
Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find:

  • a woman being spanked by her husband for not buying the right coffee
  • the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments
  • Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe
  • doctors promoting particular brands of cigarettes
  • the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.”

    • Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l'auteur

    Ben B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    Skyhorse
    Date d'édition
    2017
    Langue
    anglais
    ISBN 10 
    1510723803
    ISBN 13 
    9781510723801
    Reliure
    Broché
    Nombre de pages
    168
    Éditeur
    Lewis Michael, Spignesi Stephen
    Coordonnées du fabricant
    non disponible
    Personne responsable
    non disponible