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Winning With The News Media: Simple Steps to Better Press Relations - Couverture souple

Chimera, Paul

 
9781511743013: Winning With The News Media: Simple Steps to Better Press Relations

Synopsis

A short, to-the-point guide designed primarily for individuals relatively new to the "art and science" of dealing with the news media. Specifically, it's aimed at people responsible for publicity for their organization, and includes an experienced PR practitioner's insights and experiences in effectively dealing primarily with print journalists.

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