Freemium Mobile Games: Design & Monetization - Couverture souple

Draganov, Mr. Dimitar Dragomirov

Couverture souple

ISBN 10 : 1512322172 ISBN 13 : 9781512322170

Editeur : CreateSpace Independent Publishing Platform, 2014

Synopsis

Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for game designers and product managers to follow.

Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remained elusive… until now. Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to embrace the overwhelming trend of games as a service. The free games that already dominate the biggest game market - the mobile one, have stolen a lot of the industry's brightest away from console and desktop game production, but this new mobile playground also has new base rules. The book frames this ongoing industry shift as the substitution of AAA publishing with HHH polishing and outlines for developers the new path to success.

Finally, Freemium Mobile Games: Design & Monetization is also suitable for the casual gamers who enjoy playing Clash of Clans in the mornings, Puzzle & Dragons or 4X games in the evenings and Candy Crush Saga in-between. Examples from these and many more iOS and Android games are employed, to illustrate both best practices and poor game design decisions that can make or break the user experience. Many of the psychological mechanisms exploited by freemium game design to keep casual gamers playing and spending are demystified, which allows users to identify and counteract exploitative biases such as priming, loss aversion, anchoring, sunk cost fallacy, and many others.

A propos du livre

À propos de l?auteur

Dimitar Draganov is a game design and monetization expert with background in economics, statistics and psychology. After spending his youth as a professional gamer in the strategy, shooter and moba genres he got inspired by the rise of freemium and has spent the last five years building a career solely focused on the mobile gaming space. Dimitar's vast hands-on experience with game design, monetization, predictive analytics and CRM systems during pre-production, production and live operations of mobile games makes him an extraordinary source of know-how and in-depth understanding of the free-to-play business model that currently dominates mobile. Dimitar's formal education includes a BA in Integrated Social Sciences from Jacobs University Bremen, an MA in Economics from Brown University and an M.Sc. in Probability and Statistics from Sofia University.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1512322172
• ISBN 13: 9781512322170
• Reliure: Broché
• Nombre de pages: 226
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg