Medical Writing for Smart People: because dummies shouldn't write about medicine - Couverture souple

McClain, Dr Bonny P

Couverture souple

ISBN 10 : 1514662000 ISBN 13 : 9781514662007

Editeur : CreateSpace Independent Publishing Platform, 2015

Synopsis

Writing professionally for almost 20 years, I appreciate the nuance of different aspects of medical writing. I define a medical writer as developing content about the practice of clinical medicine, clinical research, or the health policy and economics influencing decisions at the point of care. I distinguish the role of a scientific writer as being more directed toward a lay audience. Personally unable to claim success at nailing 8th-grade level a la Flesch-Kincaid writing, I stopped trying after a client asked me to describe a ureter based on its resemblance to spaghetti. And then I was subsequently fired for the apparent important lack of the marketable skill. Or when challenged to write National Institute of Health (NIH) Congressional Justifications for government funding informed the writing had to be 8th grade level or it couldn’t go to congress for review. Yes. Really. My original perspective for this book was along the lines of Anthony Bourdain in Kitchen Confidential--a raw, informative, but not always pretty account of the medical writer's daily life. Thinking of the repercussions of telling such a substantive story I recall an Anne Lamott quote, “You own everything that happened to you. Tell your stories. If people wanted you to write warmly about them, they should have behaved better.”

A propos du livre

À propos de l?auteur

Transitioning early in her career as a chiropractor working with pediatric patients to a bench scientist in population genetics, Bonny has worked in academia/medicine, industry, and medical education in many therapeutic areas. As a medical writer her responsibilities and skills evolved into executive roles within medical education and a career developing analytical insights and actionable data-driven recommendations into content media, industry reports and powerful market access documentation. In addition to integrating value strategy in alignment with business development activities Bonny joins collaborative teams with an active role creating strategies and tactics for economic value and quality of life arguments during development, launch, and lifecycle management. Ongoing academic work in model thinking, discrete choice experiments, and health technology assessment has created a variety of opportunities to improve patient outcomes at the point of care. Bonny is also working with the Right Care Alliance to advocate for the health needs of patients and communities to invest in the policies and infrastructure that best serve the interests of community. https://www.dataanddonuts.org

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1514662000
• ISBN 13: 9781514662007
• Reliure: Broché
• Nombre de pages: 48
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg