the HeART of the CLOSE: Subtle Selling Strategies inspired by Neurosciences & Neuropsychology - Couverture souple

Mandhyan, Raju

 
9781515135296: the HeART of the CLOSE: Subtle Selling Strategies inspired by Neurosciences & Neuropsychology

Synopsis

Gone are the days when purchasers had a job to do and targets to meet. Every purchaser today is cutting-edge educated and a ball-playing entrepreneur. She keeps her personal values, corporate goals and ecological bottom lines all in the same horizon. In the HeART of the CLOSE discover how to influence them and improve your profits! Master the tools, techniques and negotiating tactics that enable you to ethically influence your buyer’s perception of cost, value and benefits. This NLP* influenced, interactive and illustrated book is the answer to selling without really selling and co-creating value in the global marketplace.Book also contains a chapter on sales management and a chapter with a 5-step process to coaching sales champions.

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À propos de l?auteur

Raju Mandhyan is a Cross-Cultural Leadership Coach, Workplace Learning Professional and a Keynote Speaker. He has written four other books on communication skills,business leadership and engagement. His work is inspired by the disciplines of Appreciative Inquiry, Open Space Technology and Neuro-Linguistic Programming. He has lived and worked in three different cultures—Indian, American and Filipino. He now lives and works out of the Philippines. www.expatinsights.com & www.mandhyan.com

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