Easy Business Blogging from Scratch: Build a Blog, Build an Audience, Build Your Business - Couverture souple

Robinson, Heather

 
9781515148609: Easy Business Blogging from Scratch: Build a Blog, Build an Audience, Build Your Business

Synopsis

Be different, be the expert, be a blogger! Building and maintaining a blog should be part of every business' marketing strategy, but, as a busy business owner wearing many hats, where do you begin? This pocket-sized guide will take you through the basics from choosing and installing software to creating a long term content plan that will build an audience for your blog and turn your readers into advocates and loyal customers.

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À propos de l?auteur

An experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over a decade of experience developing marketing strategies for businesses large and small. Passionate about helping small businesses achieve their business goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners to really get to grips with social media platforms, the fundamentals of search engine optimisation and promoting their business online. Heather is a regular speaker at conferences and events across the country including SES Conference and Biddable World in London, providing insights to her peers on a variety of digital marketing topics from social media advertising to content marketing strategy. Previous titles from Heather include Essential Online Advertising: Spend Wisely, Get Results (2014) and Email Marketing Success: Build Trust, Win Customers (2015), both available from oodlebooks.com.

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