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SEO 2016 & Beyond: Search engine optimization will never be the same again! - Couverture souple

Williams, Dr. Andy

 
9781517201401: SEO 2016 & Beyond: Search engine optimization will never be the same again!
Couverture souple
ISBN 10 : 1517201403 ISBN 13 : 9781517201401
Editeur : CreateSpace Independent Publishing Platform, 2015

Synopsis

Google is on the SEO warpath.  Anyone that is seen to be breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether.  Search engine optimization will never be the same again... Not only has Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, it also employs humans to rate content.  That means you cannot fly under the radar any more.  Gone are the days when it was easy to game the system and rank in the top 10 by using a few SEO loopholes.  Today, SEO can be a very dangerous game if you follow the wrong advice, and let me tell you something... Most SEO advice you read for free on the internet is just plain wrong.  In fact not just wrong.  It's Dangerous!  Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories.  SEO 2016 & Beyond is a book that will teach you the safe, white-hat strategies I personally use as an SEO to get my web pages (and those of my clients) to rank high in Google.  These are battle tested, white hat techniques that I've developed over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver. With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mind set.  Understand what Google is trying to do, and give it to them.  That is what this book teaches.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to give Google what it wants, while pleasing your on-site visitors.  Happy visitor means happy Google. You also won't be learning any black hat backlinking techiques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to find them.  They take more work, but one of these links is priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques.  These have been heavily abused by spammers in the past, so most no longer work very well.  However, I will show you how you can still get some ranking power out of some of these techniques, if done properly. This book is now in it's 5th major edition -  SEO 2016.  In it, you also get the comprehensive SEO Checklist.  The SEO Checklist is actually a stand alone book to help you troubleshoot a website.  Use it to find and fix SEO problems on your site, and reverse Google penalties. SEO 2016 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003 in his free weekly newsletter.  If you want to really understand what the search engines want, get higher rankings, more traffic AND have Google's blessing, then you should read this SEO book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Google is on the SEO warpath.  Anyone that is seen to be breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether.  Search engine optimization will never be the same again... Not only has Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, it also employs humans to rate content.  That means you cannot fly under the radar any more.  Gone are the days when it was easy to game the system and rank in the top 10 by using a few SEO loopholes.  Today, SEO can be a very dangerous game if you follow the wrong advice, and let me tell you something... Most SEO advice you read for free on the internet is just plain wrong.  In fact not just wrong.  It's Dangerous!  Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories.  SEO 2016 & Beyond is a book that will teach you the safe, white-hat strategies I personally use as an SEO to get my web pages (and those of my clients) to rank high in Google.  These are battle tested, white hat techniques that I've developed over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver. With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mind set.  Understand what Google is trying to do, and give it to them.  That is what this book teaches.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to give Google what it wants, while pleasing your on-site visitors.  Happy visitor means happy Google. You also won't be learning any black hat backlinking techiques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to find them.  They take more work, but one of these links is priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques.  These have been heavily abused by spammers in the past, so most no longer work very well.  However, I will show you how you can still get some ranking power out of some of these techniques, if done properly. This book is now in it's 5th major edition -  SEO 2016.  In it, you also get the comprehensive SEO Checklist.  The SEO Checklist is actually a stand alone book to help you troubleshoot a website.  Use it to find and fix SEO problems on your site, and reverse Google penalties. SEO 2016 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003 in his free weekly newsletter.  If you want to really understand what the search engines want, get higher rankings, more traffic AND have Google's blessing, then you should read this SEO book.

Présentation de l'éditeur

SEO 2016 & Beyond

Higher Rankings, More Traffic AND Google's Blessing? - Fully updated and expanded for 2016

SEO 2016 is a complete SEO strategy. Includes a comprehensive SEO troubleshooting plan. Now in it's 5th major version. Fully updated.

This book follows on from the hugely successful line including the best-selling SEO 2012 & Beyond, SEO 2013 & Beyond, SEO 2014 & Beyond and SEO 2015 & Beyond. In SEO 2016 & Beyond, veteran SEO Andy Williams, with more than a decade of SEO experience, guides you through a search engine optimization strategy that will get you higher rankings and increased traffic without having to worry about Google slaps.

SEO 2016 & Beyond now also includes my "SEO Checklist" which was previously sold as a separate book. This checklist is the same one that I use to identify problems with websites that may be causing penalties and lost rankings.

The techniques and strategies I teach in this book are as safe as you can get in modern SEO. Stop worrying about a Google slap, and start working with Google to get better rankings and more traffic. Let SEO 2016 & Beyond be your guide.

Who am I?

My name is Andy Williams and I've been an SEO professional for more than a decade. During that time, I've not only used my SEO strategies to build my business, but I've taught white hat SEO to my free newsletter group on http://ezseonews.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2015
Langue
anglais
ISBN 10 
1517201403
ISBN 13 
9781517201401
Reliure
Broché
Numéro d'édition
5
Nombre de pages
214
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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