"When and How --Selling Your PR Agency" - Couverture souple

Stevens, Art

 
9781517495640: "When and How --Selling Your PR Agency"
Couverture souple
ISBN 10 : 1517495644 ISBN 13 : 9781517495640
Editeur : CreateSpace Independent Publishing Platform, 2015

Synopsis

The world of PR agency mergers and acquisitions has changed dramatically during the past ten years. Criteria for acquisitions have changed, buyers' thinking continues to evolve and the role of PR agency owners in buyer organizations is far different today. Sellers need to consider a menu of options so they can make the wisest decisions on their future. This book covers many aspects of how and when to sell a public relations agency. It is a straightforward tutorial enabling the reader to learn how to go about planning and consummating the sale of their firms. Art Stevens, the book's author, has guided and counseled public relations firms for the past eleven years. He has saved owners from using poor judgment and choosing buyers for the wrong reasons. A PR firm is a significant asset in the life of an agency owner and must be treated accordingly.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Art Stevens is managing partner of The Stevens Group which provides consulting services to public relations firms and facilitates mergers and acquisitions as well. Before that he was a founder and CEO of LobsenzStevens, a top 20 independent public relations firm headquartered in New York. LS served such clients as American Express, Bristol-Myers Squibb, Principal Financial Group, Chrysler and Best Foods. In 1999 LobsenzStevens was acquired by Publicis Group and Art stayed on to manage its New York office. He is a past president of the New York Chapter of the Public Relations Society of America and also served PRSA as national secretary and board member. He is the recipient of several lifetime achievement awards from PRSA including the John Hill, Patrick Jackson and Dorf awards. One of his previous books "The Persuasion Explosion" was must reading in a number of college and university public relations courses throughout the country.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2015
Langue
anglais
ISBN 10 
1517495644
ISBN 13 
9781517495640
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg