Master the art of cold calling: for B2B professionals - Couverture souple

Elliott, Scott

 
9781520268583: Master the art of cold calling: for B2B professionals

Synopsis

Having started at the bottom with zero experience of cold calling this book will take you on a journey to understand how I mastered the art of cold calling.Understand what it’s like to be thrown in at the deep-end and expected to hit your targets with little to no knowledge or training. Follow this through every aspect of consideration to make your calls successful, from preparing for calling and the mindset to be in to dealing with the gatekeeper and managing multiple prospects.Throw away the rule book, throw away the text books and come with me on a journey which in all honesty is simply a lot of common sense that will help lead you to success.This guide goes against almost every other guide and online video I've seen. If you watch them you will notice they focus on the negative outcomes of not following their process. In this guide I focus on positive behaviours having positive outcomes. Why? Because that's what you want to achieve and you need to be in a positive frame of mind.

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