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Massaging The Mind: An Introduction To Techniques of Personal and Organizational Influence - Couverture souple

Carney, William

 
9781521727393: Massaging The Mind: An Introduction To Techniques of Personal and Organizational Influence
Couverture souple
ISBN 10 : 1521727392 ISBN 13 : 9781521727393
Editeur : Independently published, 2017

Synopsis

Influencing and being influenced are part of our every day lives, whether we like it or not. Sometimes overtly, sometimes covertly, we are being nudged to do all types of things, from buying a new car to choosing the food we eat.This short book traces the development of some of the key thinking in the field of influence, from Aristotle to Ramachandran to Cialdini and more. It's a short, hopefully fun and well researched read.The book provides practical examples of how some of this thinking has influenced us and is currently being used by individuals and companies around the globe to help influence and channel our behavior.

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Éditeur
Independently published
Date d'édition
2017
Langue
anglais
ISBN 10 
1521727392
ISBN 13 
9781521727393
Reliure
Broché
Nombre de pages
197
Éditeur
Sutton Ms. Brenda
Coordonnées du fabricant
non disponible
Personne responsable
non disponible