The use of Brand Management when Marketing to Agribusiness: Understand the drivers of farmers purchasing decisions - Couverture souple

McKee MBA, Lucas C

 
9781522009092: The use of Brand Management when Marketing to Agribusiness: Understand the drivers of farmers purchasing decisions

Synopsis

Are you an Agribusiness selling to the farming sector? (or any business selling to consumers for that matter!) Do you want to understand WHY consumers make the decision to purchase from one business in preference to another? Develop your brand and grow your business through understanding the drivers behind their purchasing decisions and strengthen customer engagement.

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