Managing Public Relations and Brand Image Through Social Media - Couverture rigide

Couverture rigide

ISBN 10 : 1522503323 ISBN 13 : 9781522503323

Editeur : Information Science Reference, 2016

Synopsis

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

A propos du livre

À propos de l'auteur

Punita Duhan, Meera Bai Institute of Technology, India.

Détails de l'édition

• Éditeur: Information Science Reference
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1522503323
• ISBN 13: 9781522503323
• Reliure: Relié
• Nombre de pages: 353
• Éditeur: Duhan Punita
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne