Digital Tools for Academic Branding and Self-promotion - Couverture rigide

Couverture rigide

ISBN 10 : 1522509178 ISBN 13 : 9781522509172

Editeur : Information Science Reference, 2016

Synopsis

Reputation can be a pivotal factor to potential success throughout one's academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

A propos du livre

À propos des auteurs

Margarita Cabrera Mendez has a PhD in Audiovisual Communication. She currently works as a full-time professor at the Polytechnic University of Valencia in Spain. Since 2003, she has taught both undergraduate and graduate students. Currently she is developing a research project that involves hispanic social media and communication through various social networks. She primarily coordinated and edited the book : 'Escribir en Internet : guía para los nuevos medios y las redes sociales' for The Fundéu BBVA (formerly The Foundation of Urgent Spanish). She also coordinated the Master degree "Digital Comunication and Contents Management. CALSI" and co-directed the social media workshop: Comunica 2.0. Her new book is about entrepreneurship in journalism: "Emprender en periodismo ". She was also a founding member of MASmedios & TheLineBTWN. Both companies specialize in developing effective digital platforms in communication and brand experiences.

Nuria Lloret-Romero is a Consultant in Digital Comunication, Web Analytics and Personal Branding and Online Identity. Professor in Digital Comunication and collaborative online Projects in the Polytechnic University of Valencia Director Master degree "Digital Comunication and Contents Management. CALSI" Founder of company Masmedios Ltd and The Line Between Ltd. Researcher focused the use of technology to create and enable online collaborative projects . Director Research group CALSI inside the IDF "The Institute of Design" Editor and autor Book "Systems Science and Collaborative Information Systems: Theories, Practices and New Research " Director Master degree in Music and PhD Music Coordinator. Arts lover in special of the Photography, Video-art and Music.

Détails de l'édition

• Éditeur: Information Science Reference
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1522509178
• ISBN 13: 9781522509172
• Reliure: Relié
• Nombre de pages: 244
• Éditeur: Cabrera Marga, Lloret Nuria
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne