Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations - Couverture rigide

Haryanto, Jony; Moutinho, Luiz

 
9781522509936: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Couverture rigide
ISBN 10 : 1522509933 ISBN 13 : 9781522509936
Editeur : Information Science Reference, 2016

Synopsis

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jony Haryanto, President University, Indonesia.

Luiz Moutinho, Dublin City University, Ireland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Information Science Reference
Date d'édition
2016
Langue
anglais
ISBN 10 
1522509933
ISBN 13 
9781522509936
Reliure
Relié
Nombre de pages
225
Coordonnées du fabricant
non disponible
Personne responsable
non disponible