Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics - Couverture rigide

 
9781522509974: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Couverture rigide
ISBN 10 : 1522509976 ISBN 13 : 9781522509974
Editeur : Information Science Reference, 2016

Synopsis

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Anil Kumar, BML Munjal University, India.

Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.

Shrawan Kumar Trivedi, BML Munjal University, India.

Tapan Kumar Panda, BML Munjal University, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Information Science Reference
Date d'édition
2016
Langue
anglais
ISBN 10 
1522509976
ISBN 13 
9781522509974
Reliure
Relié
Nombre de pages
401
Éditeur
Kumar Anil, Dash Manoj Kumar, Trivedi Shrawan Kumar, Panda Tapan Kumar
Coordonnées du fabricant
non disponible
Personne responsable
non disponible