Strategic Marketing Management and Tactics in the Service Industry - Couverture rigide

 
9781522524755: Strategic Marketing Management and Tactics in the Service Industry
Couverture rigide
ISBN 10 : 1522524754 ISBN 13 : 9781522524755
Editeur : Information Science Reference, 2017

Synopsis

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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À propos de l?auteur

Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled “Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan” published with -LAP LAMBERT Academic Publishing, Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Information Science Reference
Date d'édition
2017
Langue
anglais
ISBN 10 
1522524754
ISBN 13 
9781522524755
Reliure
Relié
Nombre de pages
311
Éditeur
Sood Tulika
Coordonnées du fabricant
non disponible
Personne responsable
non disponible