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Driving Customer Appeal Through the Use of Emotional Branding - Couverture rigide

 
9781522529217: Driving Customer Appeal Through the Use of Emotional Branding
Couverture rigide
ISBN 10 : 1522529217 ISBN 13 : 9781522529217
Editeur : IGI Global, 2017

Synopsis

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ruchi Garg, BML Munjal University, India.

Ritu Chhikara BML Munjal University, India.

Tapan Kumar Panda BML Munjal University, India.

Aarti Kataria Management Development Institute, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2017
Langue
anglais
ISBN 10 
1522529217
ISBN 13 
9781522529217
Reliure
Relié
Nombre de pages
355
Éditeur
Garg Ruchi, Chhikara Ritu, Panda Tapan Kumar, Kataria Aarti
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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