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Multi-platform Advertising Strategies in the Global Marketplace - Couverture rigide

 
9781522531142: Multi-platform Advertising Strategies in the Global Marketplace
Couverture rigide
ISBN 10 : 1522531149 ISBN 13 : 9781522531142
Editeur : IGI Global, 2017

Synopsis

In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2017
Langue
anglais
ISBN 10 
1522531149
ISBN 13 
9781522531142
Reliure
Relié
Nombre de pages
280
Éditeur
Yang Kenneth C.C.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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