Articles liés à Exploring the Rise of Fandom in Contemporary Consumer...

Exploring the Rise of Fandom in Contemporary Consumer Culture - Couverture rigide

 
9781522532200: Exploring the Rise of Fandom in Contemporary Consumer Culture
Couverture rigide
ISBN 10 : 152253220X ISBN 13 : 9781522532200
Editeur : IGI Global, 2017

Synopsis

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, and more, this publication is ideal for business managers, academicians, students, professionals, and researchers. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Cheng Lu Wang, University of New Haven, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2017
Langue
anglais
ISBN 10 
152253220X
ISBN 13 
9781522532200
Reliure
Relié
Nombre de pages
305
Éditeur
Wang Cheng Lu
Coordonnées du fabricant
non disponible
Personne responsable
non disponible