Marketing Techniques for Financial Inclusion and Development - Couverture rigide

 
9781522540359: Marketing Techniques for Financial Inclusion and Development
Couverture rigide
ISBN 10 : 1522540350 ISBN 13 : 9781522540359
Editeur : IGI Global, 2018

Synopsis

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2018
Langue
anglais
ISBN 10 
1522540350
ISBN 13 
9781522540359
Reliure
Relié
Nombre de pages
300
Éditeur
Jain Dhiraj, Sharma Adya
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne