Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption - Couverture rigide

Couverture rigide

ISBN 10 : 1522547576 ISBN 13 : 9781522547570

Editeur : IGI Global, 2018

Synopsis

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

A propos du livre

À propos des auteurs

Diana Bogueva has more than 20 years of international communication and media experience as a professional radio journalist working with several worldwide recognised news media, including the Bulgarian National Radio, Bulgarian Section of BBC, London and Special Broadcasting Services (SBS), Sydney, Australia. She is currently working for SBS radio as a program producer and is Director of Market Research with Sydney Focus Groups. Diana completed her PhD studies at Curtin University, Australia, focusing on meat consumption, social marketing and sustainability. She is a member of the International Federations of Journalists and a Wood Badge member of the World Scout Organization.

Professor Dora Marinova Originally from Sofia, Bulgaria, Dora Marinova moved to Perth, Western Australia in 1981. After being Head of School at the Institute for Sustainability and Technology Policy (ISTP) at Murdoch University, she is now Director of the Curtin University Sustainability Policy (CUSP) Institute. Dora has over 400 refereed publications and has supervised 50 PhD students to successful completion. She is a member of the National Health and Medical Research Council’s Panel on Centres of Research Excellence in Population Health. Her research interests cover innovation models, including the evolving global green system of innovation and the emerging area of sustainometrics. Dora is Editorial Board member of the International Journal of Education Economics and Development (published by Inderscience, Switzerland) and Transformations: An Interdisciplinary Journal (published by EBSCO, USA). She is Elected Fellow of the prestigious Modelling and Simulation Society of Australia and New Zealand (MSSANZ) and International Environmental Modelling and Software Society (IEMSS).

Dr Talia Raphaely Originally from Cape Town, South Africa, Talia has 30 years of international experience in behavioural and attitudinal change, communications and diverse media, sustainability awareness and consciousness and collaboration and partnership building for increasing sustainable outcomes. She has worked closely with multicultural and heterogeneous groups in a diverse array of organizational settings, including academia, media, research-based organisations, government bodies, non-government organisations, community-based organisations and industry. Talia currently works as an academic at the Curtin University Sustainability and Policy (CUSP) Institute in Perth, Western Australia and continues to undertake consultancy research work relating to sustainability. She is recognised for her work on flexitarianism (reducing meat consumption to within healthy levels as recommended by national and international guidelines), collaboration, empowerment and sustainability humanistic education.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1522547576
• ISBN 13: 9781522547570
• Reliure: Relié
• Nombre de pages: 400
• Éditeur: Bogueva Diana, Marinova Dora, Raphaely Talia
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne