Articles liés à Neuromarketing and Big Data Analytics for Strategic...
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities - Couverture rigide
Synopsis
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
- ÉditeurIGI Global
- Date d'édition2017
- ISBN 10 1522548343
- ISBN 13 9781522548348
- ReliureRelié
- Langueanglais
- Nombre de pages135
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 173,37
EUR 4,75 expédition depuis Royaume-Uni vers France
Destinations, frais et délaisRésultats de recherche pour Neuromarketing and Big Data Analytics for Strategic...
Image d'archives
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
Edité par
Business Science Reference, 2017
ISBN 10 : 1522548343
ISBN 13 : 9781522548348
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Hervorragend. Zustand: Hervorragend | Seiten: 220 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 30646638/1
Quantité disponible : 1 disponible(s)
Image d'archives
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Edité par
Business Science Reference, 2017
ISBN 10 : 1522548343
ISBN 13 : 9781522548348
Neuf
Couverture rigide
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781522548348_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
impression à la demandeVendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781522548348
Quantité disponible : Plus de 20 disponibles
Image d'archives
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities Advances in Marketing, Customer Relationship Management, and EServices AMCRMES
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781522548348
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
Edité par
Business Science Reference, 2017
ISBN 10 : 1522548343
ISBN 13 : 9781522548348
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal. N° de réf. du vendeur 448010684
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
Edité par
Business Science Reference, 2017
ISBN 10 : 1522548343
ISBN 13 : 9781522548348
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies. N° de réf. du vendeur 9781522548348
Quantité disponible : 1 disponible(s)
Image d'archives
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Edité par
Business Science Reference, 2017
ISBN 10 : 1522548343
ISBN 13 : 9781522548348
Neuf
Couverture rigide
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLING22Oct2018170178087
Quantité disponible : Plus de 20 disponibles