Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities - Couverture rigide

Sousa, Joana Coutinho De

 
9781522548348: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Couverture rigide
ISBN 10 : 1522548343 ISBN 13 : 9781522548348
Editeur : IGI Global, 2017

Synopsis

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

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Éditeur
IGI Global
Date d'édition
2017
Langue
anglais
ISBN 10 
1522548343
ISBN 13 
9781522548348
Reliure
Relié
Nombre de pages
135
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

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Trebbin
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