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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice - Couverture rigide

 
9781522554752: Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Couverture rigide
ISBN 10 : 1522554750 ISBN 13 : 9781522554752
Editeur : IGI Global, 2018

Synopsis

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

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À propos de l'auteur

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2018
Langue
anglais
ISBN 10 
1522554750
ISBN 13 
9781522554752
Reliure
Relié
Nombre de pages
475
Éditeur
Management Association Information Resources
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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