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Handbook of Research on Children's Consumption of Digital Media - Couverture rigide

 
9781522557333: Handbook of Research on Children's Consumption of Digital Media
Couverture rigide
ISBN 10 : 1522557334 ISBN 13 : 9781522557333
Editeur : IGI Global, 2018

Synopsis

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people's lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2018
Langue
anglais
ISBN 10 
1522557334
ISBN 13 
9781522557333
Reliure
Relié
Nombre de pages
400
Éditeur
Sarı Gülşah
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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