Smart Marketing With the Internet of Things - Couverture rigide

 
9781522557630: Smart Marketing With the Internet of Things
Couverture rigide
ISBN 10 : 1522557636 ISBN 13 : 9781522557630
Editeur : IGI Global, 2018

Synopsis

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2018
Langue
anglais
ISBN 10 
1522557636
ISBN 13 
9781522557630
Reliure
Relié
Nombre de pages
304
Éditeur
Simões Dora, Barbosa Belem, Filipe Sandra
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781522588382: Smart Marketing With the Internet of Things

Edition présentée

ISBN 10 :  1522588388 ISBN 13 :  9781522588382
Editeur : IGI Global, 2018
Couverture souple