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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes - Couverture rigide

 
9781522557784: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Couverture rigide
ISBN 10 : 1522557784 ISBN 13 : 9781522557784
Editeur : IGI Global, 2018

Synopsis

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2018
Langue
anglais
ISBN 10 
1522557784
ISBN 13 
9781522557784
Reliure
Relié
Nombre de pages
333
Éditeur
Epure Manuela, Mihe Lorena Clara
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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