Genre theory has been used to describe patterns within certain types of mass media, especially patterns associated with written and spoken language. These same methods can be applied to interviewing and the planning and creation of focus groups. Elicitation Strategies for Interviewing and Fieldwork: Emerging Research and Opportunities is a pivotal reference source that provides vital research on the application of textual strategies associated with initiating or eliciting texts and strategies for keeping responders on task. While highlighting topics such as microgenre, interview protocol, and cultural context, this publication explores interview techniques as well as the methods of using these strategies to keep interviews relevant. This book is ideally designed for academicians, researchers, journalists, communication specialists, and interviewers seeking current research on interview strategies and textual strategies important to recognizing and evaluating patterns within responses.
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Rodney J. Clarke is an Associate Professor and Foundation Head of Discipline (Operations) at the School of Management, Operations and Marketing (SMOM), in the Faculty of Business, University of Wollongong, Australia. Rodney also has an Honorary Associate Professorship in Information Systems at Karlstad University, Sweden. Rodney holds PhDs in Information Systems (UOW, 2000), and was awarded a higher-doctorate Docent i Informatik (Karlstad, Sweden 2007) consisting of another two and a half PhDs in Semiotics and Work Practices, Multimedia Interfaces and Applications and Decision-Making Processes. Rodney is an elected Fellow of the British Computing Society (2013), a foundation member on the Advisory Board of the AIS Special Interest Group on Pragmatic IS Research (SIGPrag), and a member of the Australian Council of Professors and Heads of Information Systems (ACPHIS). Rodney is the Director of the Collaboration Laboratory (Co-Lab) that enables commerce-based reference disciplines to be applied to a range of infrastructure problems. He is also the developer and manager of the Business Research Laboratory (BRL), a flexible observational laboratory. He is a co-director of the Centre for Responsible Organizations and Practices (CROP). His current research interests include semiotics and functional communication in business systems, emergency communication, and crowdsourced innovation.
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