Articles liés à Handbook of Research on Consumption, Media, and Popular...

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age - Couverture rigide

 
9781522584919: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Couverture rigide
ISBN 10 : 1522584919 ISBN 13 : 9781522584919
Editeur : IGI Global, 2019

Synopsis

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ozlen Ozgen completed her undergraduate studies in Hacettepe University and graduate studies in Ankara University. She worked as Research Assistant, Asst. Prof. Dr., Assoc. Prof. Dr. and Professor in Ankara University and then worked as Professor and took administrative roles in Gazi University. Between 2007-2010 she was Member of the Advertising Board of the Ministry of Industry and Trade. Prof. Dr. Ozlen OZGEN is currently working as Professor and Department Head of the Public Relations and Advertising in the School of Business at Atılım University. Prof. OZGEN has published and cited in many national and international publications. She has participated in numerous congresses and symposiums as a member of the scientific board, session chairperson and speaker. Her research areas include public relations, advertising, consumer research and cultural studies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2019
Langue
anglais
ISBN 10 
1522584919
ISBN 13 
9781522584919
Reliure
Relié
Nombre de pages
550
Éditeur
Ozgen Ozlen
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne