Strategic Perspectives in Destination Marketing - Couverture souple

Couverture souple

ISBN 10 : 1522588094 ISBN 13 : 9781522588092

Editeur : IGI Global, 2018

Synopsis

The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

A propos du livre

À propos de l'auteur

Mark Anthony Camilleri is a resident academic (senior lecturer) in the Department of Corporate Communication. He lectures in an international master’s program run by the University of Malta in collaboration with King’s College, University of London. Mark specializes in strategic management, marketing, research and evaluation. He successfully finalized his PhD (Management) in three years’ time at the University of Edinburgh in Scotland – where he was also nominated for his “Excellence in Teaching”. During the past years, Mark taught business subjects at under-graduate, vocational and post-graduate levels in Hong Kong, Malta and the UK.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1522588094
• ISBN 13: 9781522588092
• Reliure: Broché
• Nombre de pages: 411
• Éditeur: Camilleri Mark Anthony
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible