Strategic Marketing for Social Enterprises in Developing Nations - Couverture souple

Couverture souple

ISBN 10 : 1522590595 ISBN 13 : 9781522590590

Editeur : IGI Global, 2019

Synopsis

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

A propos du livre

À propos des auteurs

Nigel Chiweshe is a lecturer at the University of KwaZulu-natal. He is currently pursuing Doctoral studies specialising in Marketing with a focus on motivations for luxury brand consumption by deluxe aspirers. He also lectures Responsible & Sustainable Management Principles, Technology Management at the undergraduate level and Entrepreneurship Innovation and Venture Creation, at the Honours level and Contemporary Marketing at the Masters level. Through his engagement with the disciplines of management, marketing and entrepreneurship, Nigel has developed a keen interest in social enterprises, sustainability practices in SMMEs and luxury branding. He is currently involved in mentoring youth entrepreneurs, communities of practice in youth entrepreneurship, book editorship and research in social enterprises in the 4th Industrial Revolution.

Debbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. Debbie is the President of the African Social Marketing Association (AfSMA) and is on the International Social Marketing Association (iSMA) Board of Directors. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Business Strategy & Development, Health Marketing Quarterly, the Journal of Social Marketing, the journal of Consumer Behavior, he Journal of Marketing Education, the Journal of Cleaner Production, and Sustainable Development amongst others. Her primary areas of research interest include social marketing, education for social marketing, purpose marketing, behavior change, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, Corporate Social Responsibility & Environmental Management, the International Review of Retail, Distribution and Consumer Research, Sustainable Development, amongst others. Debbie has been a guest speaker for various events such as the African Marketing Association Collaboration and the UNICEF ‘My body, my health: my wealth’ campaign launch. She supervises and examines research degrees for numerous local and international academic institutions and consults in the areas of social marketing and social marketing curriculum development and research amongst others.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1522590595
• ISBN 13: 9781522590590
• Reliure: Broché
• Nombre de pages: 373
• Éditeur: Chiweshe Nigel, Ellis Debbie
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible