Myth in Modern Media Management and Marketing - Couverture souple

Couverture souple

ISBN 10 : 152259101X ISBN 13 : 9781522591016

Editeur : IGI Global, 2019

Synopsis

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

A propos du livre

À propos des auteurs

Jan Kreft is an Associate Professor at Jagiellonian University in Krakow. Faculty of Management and Social Communication. Member of The European Media Management Association. Editor-in-chief of “Journal of Media Management”, Jagiellonian University. Author about 100 publications covering various issues in terms of: new media management.

Sylwia Kuczamer-Kłopotowska is Doctor of Economics in Management Science, Master of Management at the University of Gdansk. Completed also postgraduate studies in banking, finance and foreign trade. Assistant Professor in Marketing Department at the Faculty of Management at the University of Gdansk. For many years professionally practised marketing of financial services in banking sector. Author of several scientific and industry publications, mainly in the field of new media, modern forms of marketing communications, social media and financial services marketing. Member of Polish Scientific Marketing Association, Polish Communication Association and Pomeranian Scientific Institute. The key areas of scientific interest include in particular: marketing communications, new media, social media, advertising, marketing research and marketing of financial services.

Anna Kalinowska-Żeleźnik , PhD, (Doctor of Humanities in Political Science from the Faculty of Social Sciences of the University of Gdansk, Poland) is an Assistant Professor at the Faculty of Social Sciences of University of Gdańsk. In her research work she deals with the analysis of tools and techniques used in social communication and marketing communication, with particular emphasis on new media and eventing, as well as business tourism. She is the author of over 40 scientific and industry publications and a member of Polish Communication Association, Polish Political Science Association and Polish Association for European Studies.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 152259101X
• ISBN 13: 9781522591016
• Reliure: Broché
• Nombre de pages: 317
• Éditeur: Kreft Jan, Kuczamer-Kłopotowska Sylwia, Kalinowska-Żeleźnik Anna
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne