Articles liés à Global Branding: Breakthroughs in Research and Practice

Global Branding: Breakthroughs in Research and Practice - Couverture rigide

 
9781522592822: Global Branding: Breakthroughs in Research and Practice
Couverture rigide
ISBN 10 : 1522592822 ISBN 13 : 9781522592822
Editeur : IGI Global, 2019

Synopsis

To survive in today's competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

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À propos de l'auteur

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2019
Langue
anglais
ISBN 10 
1522592822
ISBN 13 
9781522592822
Reliure
Relié
Numéro d'édition
2
Nombre de pages
1000
Éditeur
Information Resources Management Association
Coordonnées du fabricant
IGI Global Scientific Publishing
https://www.igi-global.com/

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