Strategies and Tools for Managing Connected Consumers - Couverture rigide

 
9781522596974: Strategies and Tools for Managing Connected Consumers
Couverture rigide
ISBN 10 : 1522596976 ISBN 13 : 9781522596974
Editeur : IGI Global, 2019

Synopsis

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ree C. Ho is senior lecturer at Taylor's University, Malaysia. Dr. Ho has vast academic and administrative experiences in higher education institutes. His academic portfolio includes dean, principal lecturer, stream coordinator, program leader and etc. Prior to his academic career, he worked in the capacity of business analyst, project manager, and regional manager in the development of business enterprise systems. He has published in a number of indexed journals and his current research interests include e-commerce, social commerce, digital marketing, mobile business apps, and business analytics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2019
Langue
anglais
ISBN 10 
1522596976
ISBN 13 
9781522596974
Reliure
Relié
Nombre de pages
365
Éditeur
Ho Ree Chan
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781522596981: Strategies and Tools for Managing Connected Consumers

Edition présentée

ISBN 10 :  1522596984 ISBN 13 :  9781522596981
Editeur : IGI Global, 2019
Couverture souple