Articles liés à Strategies and Tools for Managing Connected Consumers

Strategies and Tools for Managing Connected Consumers - Couverture souple

 
9781522596981: Strategies and Tools for Managing Connected Consumers
Couverture souple
ISBN 10 : 1522596984 ISBN 13 : 9781522596981
Editeur : IGI Global, 2019

Synopsis

"This book explores the social impact and influence of social media on online businesses"--

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ree Chan Ho , Ph.D., is an associate professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2019
Langue
anglais
ISBN 10 
1522596984
ISBN 13 
9781522596981
Reliure
Broché
Nombre de pages
365
Éditeur
Ho Ree Chan
Coordonnées du fabricant
non disponible
Personne responsable
non disponible