Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy - Couverture rigide

Couverture rigide

ISBN 10 : 1522598855 ISBN 13 : 9781522598855

Editeur : IGI Global, 2020

Synopsis

As the planet's natural resources continue to be depleted, society's environmental awareness has grown. Businesses especially are being coerced into incorporating more sustainable approaches to carrying out their activities. Organizations that develop sustainable business strategies that deliver enhanced value by radically reducing material inputs and engaging consumers on circular economy will be well-positioned for success. Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy is an essential reference source that discusses implementing sustainable business strategies as well as economic policies for the modern business era. Featuring research on topics such as global business, urban innovation, and cost management, this book is ideally designed for managers, operators, manufacturers, academics, practitioners, policymakers, researchers, business professionals, and students seeking coverage on utilizing natural resources in the most sustainable way.

A propos du livre

À propos des auteurs

Paulo Jorge Almeida has a PhD in Marketing and International Trade, from the University of Extremadura, Spain. Master in Tourism Management and Development, University of Aveiro. Degree in Hotel Management from the University of Algarve. Coordinating Professor at the Polytechnic of Leiria and Director of the School of Tourism and Marine Technology. Integrated member of CITUR - Center for Research, Development and Innovation in Tourism. President of the Executive Committee of Riptur - Network of Public Institutions of Higher Polytechnic Education with Tourism Courses. Researcher and Coordinator of several projects in the area of Tourism, Hospitality and Tourism Marketing made several presentations at International Congresses and publications in scientific magazines. He is also the author of the book “Introduction to the Management of Tourism Animation”.

Nuno Miguel Castaheira Almeida has a PhD in Business Administration with specialization in Marketing and MSc in Economics and Industrial Strategy, both from the University of Coimbra. Professor in the Polytechnic of Leiria he’s Coordinator of the Master Degree in Marketing and Tourism Promotion. Member of the Coordination at CITUR - Center for Research, Development and Innovation in Tourism. Guest professor in different international universities in Argentina, Check Republic, Croatia, Cyprus, France, Hungary, Poland, Romenia, Spain, Sweden, Ukraine and United Kingdom. His research focus on Marketing, Entrepreneurship and Business Strategies.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1522598855
• ISBN 13: 9781522598855
• Reliure: Relié
• Nombre de pages: 280
• Éditeur: Rodrigues Susana Serrano, Almeida Paulo Jorge, Almeida Nuno Miguel Castaheira
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible