The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good - Couverture souple

Honeyman, Ryan; Jana, Tiffany

Couverture souple

ISBN 10 : 1523097531 ISBN 13 : 9781523097531

Editeur : Berrett-Koehler Publishers, 2019

Synopsis

"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

A propos du livre

À propos de l?auteur

Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias.

Détails de l'édition

• Éditeur: Berrett-Koehler Publishers
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1523097531
• ISBN 13: 9781523097531
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible