Hello, My Name Is Awesome: How to Create Brand Names That Stick - Couverture souple

Watkins, Alexandra

Couverture souple

ISBN 10 : 1523099984 ISBN 13 : 9781523099986

Editeur : Berrett-Koehler Publishers, 2019

Synopsis

One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable).

To many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.   

Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. 

This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business.    

“Jam-packed with sound advice.” —Publishers Weekly

A propos du livre

À propos de l'auteur

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu. Watkins is a popular speaker and frequently presents to MBA programs at Stanford and other universities. Prior to creating Eat My Words, Watkins worked as a copywriter for leading advertising agencies, including Ogilvy.

Détails de l'édition

• Éditeur: Berrett-Koehler Publishers
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1523099984
• ISBN 13: 9781523099986
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
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