Protecting a Doctor's Digital Brand: A Guide to Managing a Physician's Online Reputation - Couverture souple

Velez, Joe

Couverture souple

ISBN 10 : 1523692545 ISBN 13 : 9781523692545

Editeur : CreateSpace Independent Publishing Platform, 2016

Synopsis

A Doctor's online presence is a determining factor for potential patients when evaluating the selection of their physician. A 2014 survey found that 42 percent of all patients used online reviews when researching physicians. The Pew Research Center found that 72 percent of Internet users went online to research health information. The evolution of online consumerism and technology will continue to evolve and become the norm for the selection and hiring of any physician. A physician's online reputation is as important as their credentials when being evaluated online. In Protecting a Doctor's Digital Brand we offer the reasons why physician's must take their online reputation seriously. The book provides the tools and the knowledge needed for a physician to manage their reputation themselves. It also offers suggestions for what to ask reputation consultants if a physician is considering hiring someone to manage their online reputation.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1523692545
• ISBN 13: 9781523692545
• Reliure: Broché
• Nombre de pages: 46
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible