Etat : Good. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission!. N� de r�f. du vendeur 0KVOG200973C_ns

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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Teixeira, Thales S.

Edit� par CROWN, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Ancien ou d'occasion Couverture rigide

Vendeur : Ergodebooks, Houston, TX, Etats-Unis

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Hardcover. Etat : Good. Illustrated. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it-while highlighting the specific strategies potential startups use to gain a competitive edge.There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves. N� de r�f. du vendeur SONG152476308X

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Unlocking the Customer Value Chain (Hardcover)

Thales S. Teixeira

Edit� par Random House USA Inc, New York, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Neuf Couverture rigide

Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it-while highlighting the specific strategies potential startups use to gain a competitive edge.There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW's and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781524763084

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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Teixeira, Thales S.; Piechota, Greg

Edit� par Crown Currency, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Neuf Couverture rigide

Vendeur : GoldBooks, Denver, CO, Etats-Unis

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Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N� de r�f. du vendeur think152476308X

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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Teixeira, Thales S.; Piechota, Greg

Edit� par Currency Books/Crown Publishing/Penguin Random House USA, New York NY USA, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Ancien ou d'occasion Soft cover Edition originale

Vendeur : Pages 'N Pages Bookstore, Toronto, ON, Canada

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Soft cover. Etat : As New. 1st Edition. This is the Uncorrected Proof copy and is As New. N� de r�f. du vendeur 409

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Unlocking the Customer Value Chain : How Decoupling Drives Consumer Disruption

Teixeira, Thales S.; Piechota, Greg (CON)

Edit� par Crown Currency, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Neuf Couverture rigide

Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis

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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Teixeira, Thales S.

Edit� par CROWN, 2019

ISBN 10 : 152476308X ISBN 13 : 9781524763084

Neuf Couverture rigide

Vendeur : Ergodebooks, Houston, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : New. Illustrated. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it-while highlighting the specific strategies potential startups use to gain a competitive edge.There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWs and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place - and what companies can do to defend themselves. N� de r�f. du vendeur DADAX152476308X

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