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Nudge, Nudge, Think, Think: Experimenting With Ways to Change Citizen Behaviour - Couverture souple

John, Peter; Cotterill, Sarah; Moseley, Alice; Richardson, Liz; Smith, Graham; Stoker, Gerry; Wales, Corinne

 
9781526140555: Nudge, Nudge, Think, Think: Experimenting With Ways to Change Citizen Behaviour

Synopsis

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice.

Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, 'nudge plus'. There is also a substantial prologue by Cass Sunstein.

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À propos des auteurs

Peter John is Professor of Public Policy at King's College London. He is known for his work on public policy, agenda setting, behavioural inteventions and randomised control trials. He is the author of Analyzing Public Policy and Policy Agendas in British Politics, and the co-editor of the Journal of Public Policy. He is an academic advisor to the Behavioural Insights Team.



Gerry Stoker is Professor of Politics and Governance at the University of Southampton

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