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Synopsis
Discover the fascinating story behind Rolex, the world’s most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige. Challenging the myth that Rolex’s dominance is solely due to superior craftsmanship, Donzé reveals the brand’s strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you’re a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.
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À propos de l'auteur
Pierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Making of a Status Symbol : A Business History of Rolex
Edité par
Manchester University Press, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Neuf
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The Making of a Status Symbol
Edité par
Manchester University Press, GB, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success. N° de réf. du vendeur LU-9781526188410
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The Making of a Status Symbol: A Business History of Rolex
Edité par
Manchester University Press, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Ancien ou d'occasion
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1526188414I4N00
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The Making of a Status Symbol
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The Making of a Status Symbol: A Business History of Rolex
Edité par
Manchester University Press, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Neuf
paperback
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paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-GRD-9781526188410
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Making of a Status Symbol : A Business History of Rolex
Edité par
Manchester University Press, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 49522862
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The Making of a Status Symbol
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781526188410
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The Making of a Status Symbol
Edité par
Manchester University Press, GB, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Neuf
Paperback
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success. N° de réf. du vendeur LU-9781526188410
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The Making of a Status Symbol (Paperback)
Edité par
Manchester University Press, Manchester, 2025
ISBN 10 : 1526188414
ISBN 13 : 9781526188410
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. 'Reads like a thriller. An essential epic for anyone interested in Swiss economic history.' Le TempsDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donze offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donze reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success. This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781526188410
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The Making of a Status Symbol: A Business History of Rolex
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Paperback. Etat : Brand New. 256 pages. 8.51x5.44x5.43 inches. In Stock. This item is printed on demand. N° de réf. du vendeur __1526188414
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