The Predictive Postcode: The Geodemographic Classification of British Society - Couverture rigide

Webber, Richard; Burrows, Roger

Couverture rigide

ISBN 10 : 1526402335 ISBN 13 : 9781526402332

Editeur : SAGE Publications Ltd, 2018

Synopsis

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

A propos du livre

À propos des auteurs

Richard Webber is the originator of the geodemographic classifications, Acorn and Mosaic, and for many years managed the micro-marketing divisions of first CACI and then Experian. He has held Visiting Professorships at UCL, Kings College and, since 2016, at the University of Newcastle. He has worked with academic colleagues from across the social science to apply geodemographic forms of analysis to a wide range of research topics, many of which pertain to on-going debates in demography, geography, politics, sociology and urban studies.

Roger Burrows is Professor of Cities at Newcastle University and also Visiting Professor of Sociology at Goldsmiths, University of London. He was previously Pro-Warden for Interdisciplinary Development at Goldsmiths. He has also worked at the University of York, the University of Teesside, the University of Surrey and the University of East London. He has published mainly on: housing and urban studies; the sociology of digital technologies; health, illness and the body; methods; and the metricization of higher education.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1526402335
• ISBN 13: 9781526402332
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible