Articles liés à The Sage Handbook of Service-Dominant Logic
Synopsis
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Robert F. Lusch was Professor of Marketing and the Muzzy Chair in Entrepreneurship and Innovation at the University of Arizona where he also held appointments in Philosophy and Sociology. Professor Lusch was an active scholar in the fields of distribution systems, marketing strategy, service marketing, and marketing theory. He was a past editor of the Journal of Marketing and past Chairperson of the American Marketing Association. In 2013 the AMA awarded him with its most prestigious award for marketing scholars: The AMA/Irwin Distinguished Educator Award. Previously the Academy of Marketing Science awarded him their Distinguished Marketing Educator Award (1997). His latest research was focused on service-dominant logic and service ecosystems. He had been awarded the Harold H. Maynard Award (twice) and the AMA/Sheth Foundation Award for his contributions to marketing theory. Professor Lusch has been named in the Web of Science "Highly Cited Researchers" list (top 1%) and identified as one of the World's Most Influential Scientific Minds in economics and business for four consecutive years.
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai'i at Manoa. He has held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, the University of Maryland, Collage Park, and other major universities. He has articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, MIS Quarterly, and other top-ranked journals. Professor Vargo has been awarded the Harold H. Maynard Award and the AMA/Sheth Foundation Award for his contributions marketing theory. Clarivate Analytics (formally Thomson-Reuters) recently named him to its Web of Science "Highly Cited Researchers" list (top 1%) and has identified him as one of the World's Most Influential Scientific Minds in economics and business for a fourth consecutive year.
À propos de la quatrième de couverture
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The SAGE Handbook of Service-Dominant Logic
Edité par
SAGE Publications Ltd, 2018
ISBN 10 : 1526402831
ISBN 13 : 9781526402837
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Sage Handbook of Service-Dominant Logic
Edité par
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ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Neuf
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Sage Handbook of Service-Dominant Logic
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ISBN 13 : 9781526402837
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Sage Handbook of Service-Dominant Logic
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ISBN 13 : 9781526402837
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ISBN 13 : 9781526402837
Neuf
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Sage Handbook of Service-Dominant Logic
Edité par
SAGE Publications Ltd, 2018
ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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The SAGE Handbook of Service-Dominant Logic
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ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Neuf
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a goods/product logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources andResource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines. 802 pp. Englisch. N° de réf. du vendeur 9781526402837
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The SAGE Handbook of Service-Dominant Logic
Edité par
SAGE Publications Ltd, 2018
ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Neuf
Couverture rigide
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The SAGE Handbook of Service-Dominant Logic (Hardcover)
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Sage Publications Ltd, London, 2018
ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Neuf
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Hardcover. Etat : new. Hardcover. Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines. The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781526402837
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The SAGE Handbook of Service-Dominant Logic
Edité par
SAGE Publications Ltd, 2018
ISBN 10 : 1526402831
ISBN 13 : 9781526402837
Neuf
Couverture rigide
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 802. N° de réf. du vendeur 26389767417
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