Articles liés à Retail Marketing Management: The 5 Es of Retailing
Synopsis
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
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À propos de la quatrième de couverture
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Retail Marketing Management: The 5 Es of Retailing
Edité par
Sage Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. N° de réf. du vendeur G1526446855I3N00
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Retail Marketing Management: The 5 Es of Retailing
Edité par
SAGE Publications Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR013926185
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Retail Marketing Management : The 5 Es of Retailing
Edité par
SAGE Publications Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Neuf
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Retail Marketing Management (Paperback)
Edité par
Sage Publications Ltd, London, 2018
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Neuf
Paperback
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today. A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781526446855
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Retail Marketing Management : The 5 Es of Retailing
Edité par
SAGE Publications Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 33915372
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Retail Marketing Management
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781526446855
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Retail Marketing Management
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FJ-9781526446855
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Retail Marketing Management
Edité par
Sage Publications Ltd, GB, 2018
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today. N° de réf. du vendeur LU-9781526446855
Quantité disponible : Plus de 20 disponibles
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Retail Marketing Management: The 5 Es of Retailing
Edité par
SAGE Publications Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Neuf
Couverture souple
Vendeur : Best Price, Torrance, CA, Etats-Unis
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Etat : New. SUPER FAST SHIPPING. N° de réf. du vendeur 9781526446855
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Retail Marketing Management: The 5 Es of Retailing
Edité par
SAGE Publications Ltd, 2019
ISBN 10 : 1526446855
ISBN 13 : 9781526446855
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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