Corporate Communication: A Guide to Theory and Practice - Couverture souple

Joep P. Cornelissen

Couverture souple

ISBN 10 : 1526491974 ISBN 13 : 9781526491978

Editeur : SAGE Publications Ltd, 2020

Synopsis

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

• A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
• Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
• New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.

Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

A propos du livre

À propos de l'auteur

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

À propos de la quatrième de couverture

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1526491974
• ISBN 13: 9781526491978
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 337
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible